IDEO is a house of riddles. One of my favorites? 

Question: What weights 6 billion pounds and is desperate for new ideas?

Answer: Our client’s annual potato harvest.

And while I can’t share the five strategic areas and five working product and experience prototypes that we built in ten weeks, I can tell you that their VP of product development said this while chewing on a prototype: “That’s amazing! I’ve been doing this my entire career and I haven’t seen any of these ideas. They’re great! We’re starting with this one right here!” That is the sound of a satisfied client.