IDEO is a house of riddles. One of my favorites? 


Question: What weights 6 billion pounds and is desperate for new ideas?


Answer: Our client’s annual potato harvest.


And while I can’t share the five strategic areas and five working product and experience prototypes that we built in ten weeks, I can tell you that their VP of product development said this while chewing on a prototype: “That’s amazing! I’ve been doing this my entire career and I haven’t seen any of these ideas. They’re great! We’re starting with this one right here!” That is the sound of a satisfied client.

innovation strategy

technology

patents and notable

collaboration

 
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